This course offers a deep dive into the principles and practices of artist management, equipping students with the knowledge and skills necessary to navigate the dynamic music industry. It covers the fundamental roles and responsibilities of an artist manager, including talent development, branding, marketing, contract negotiation, and financial planning.

Students will gain insights into the evolving music industry landscape, exploring key players such as record labels, streaming platforms, booking agencies, and media outlets. The course also delves into career development strategies for artists, including audience building, networking, touring, and digital promotion.

Additionally, students will develop essential skills such as communication, problem-solving, and business acumen to effectively manage an artist’s career. Through case studies, industry insights, and practical exercises, this course prepares aspiring artist managers to support and elevate artists in an increasingly competitive and fast-changing industry.

Course Objectives

• Introduction
• Building an Artist Brand
• Marketing and Promotion
• Financial Management
• Career Development and Networking
• Legal and Contractual Management
• Summary

• Weekly assignments
• Feedback reports
• Certificate of Completion
• Study Material

• Public Speaking
• Confidence
• Management Skills
• Transition Year Creativity